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Applied Executive Learning

Market Edge Academy: Where Great Minds Meet

Accelerate your commercial team's strategic rigor. Market Edge Academy extends over 25 years of custom Fortune 500 capability programs into open-cohort and client-tailored environments.

Action-Learning Methodology

Intact Teams. Real Challenges. Measurable Commercial Output.

Most executive education fails to deliver tangible business ROI because participants analyze abstract case studies about unrelated companies. Market Edge Academy operates on a fundamentally different philosophy:

1

Live Business Assignments

Participants attend in cross-functional teams (Marketing, Sales, R&D, Finance) bringing real business hurdles into the workshop.

2

Plenary Concepts & Standard Tools

Senior consultants introduce battle-tested frameworks like Market Maps, Value Creation Waterfalls, and Purchase Criteria Matrices.

3

Confidential Private Team Coaching

Teams work in private breakout rooms with designated Market Edge partners guiding the real-time creation of executive-ready deliverables.

Market Edge Academy plenary learning session with cross-functional corporate teams
Core Curricula

Four Specialized Commercial Programs

Available as public open cohorts or customized in-house multi-cohort rollouts.

Strategic Marketing 2-Day Intensive

Strategic Marketing Planning (SMP)

The flagship program proven across more than 1,000 corporate business teams over 20+ years. Equips commercial teams to evaluate market attractiveness, calculate technology market shares, map value chains, identify unmet customer needs, and formulate a fully validated Strategic Marketing Plan ready for board approval.

Key Deliverable: Executive-ready Strategic Marketing Plan with segment prioritization and resource roadmap.
View 2026 SMP Dates
Market Activation 2-Day Intensive

Market Activation & Campaigns (MAC)

Designed for marketers, product managers, and marcomms professionals charged with commercializing new offerings. Focuses on orchestrating omni-channel campaigns (digital and traditional), defining stakeholder journey stages, building compelling value propositions, and tracking leading vs. lagging KPIs.

Key Deliverable: Integrated 4-year campaign launch architecture designed to achieve peak sales trajectory.
View 2026 MAC Dates
Enterprise Sales 2-Day Intensive

Key Account Management (KAM)

Provides account directors, global sales managers, and commercial teams with standard tools to analyze key clients' corporate strategies, identify shared growth initiatives, perform deep organizational stakeholder mapping, and construct multi-tiered value propositions that expand account wallet share.

Key Deliverable: Strategic Key Account Plan establishing multi-year collaborative growth vectors.
View 2026 KAM Dates
Commercial Pricing 2-Day Intensive

Value-Based Pricing

Equips business leaders and pricing practitioners to quantify economic value created for customers across revenue enhancement, cost reduction, risk mitigation, and time savings. Eliminates reactive discounting, builds Fair Value Maps, and establishes defensible transactional price corridors.

Key Deliverable: Quantified Value Waterfall and calibrated pricing policy for an agreed target product line.
View 2026 Pricing Dates
Interactive Schedule

2026 Market Edge Academy Calendar

All programs run Eastern Time (GMT-04:00 / 8:00 AM – 6:00 PM / 2-day cohort). Led by senior Market Edge Business Consultants.

Program Track 2026 Dates Focus & Core Output Timezone & Format Action
Strategic Marketing (SMP) Sep 8–9, 2026 Apply Market Maps & Value Chain tools; draft Strategic Marketing Plan for agreed target market. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Strategic Marketing (SMP) Oct 8–9, 2026 Market attractiveness scoring, competitor profiling, and stage-gate integration. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Strategic Marketing (SMP) Nov 9–10, 2026 Hands-on application to core portfolio challenges; private breakout coaching. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Strategic Marketing (SMP) Dec 1–2, 2026 Final 2026 SMP cohort; executive plan completion and governance alignment. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Key Account Management (KAM) Sep 15–16, 2026 Account business model analysis, stakeholder influence mapping, shared value creation. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Key Account Management (KAM) Oct 14–15, 2026 Collaborative technology roadmaps and enterprise account strategy formulation. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Key Account Management (KAM) Nov 12–13, 2026 Defending enterprise accounts against low-cost entrants; contract negotiation terms. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Key Account Management (KAM) Dec 8–9, 2026 End-of-year KAM review; joint business plans for 2027 enterprise growth. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Market Activation (MAC) Sep 22–23, 2026 Translating strategy into multi-channel campaign architectures; awareness & lead gen. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Market Activation (MAC) Oct 20–21, 2026 Designing digital/traditional customer touchpoints; leading & lagging KPI trees. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Market Activation (MAC) Nov 17–18, 2026 Accelerating customer trial and compressing time-to-peak sales for new launches. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Market Activation (MAC) Dec 10–11, 2026 Omni-channel launch toolbox setup; post-launch review and attribution metrics. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Value-Based Pricing Sep 24–25, 2026 Value Creation Waterfalls, Fair Value Line mapping, and eliminating margin erosion. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Value-Based Pricing Oct 27–28, 2026 Quantifying customer economic value across revenue, cost, risk, and time savings. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Value-Based Pricing Nov 19–20, 2026 Managing price increases in inflationary cycles; defending price corridors. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team
Value-Based Pricing Dec 15–16, 2026 Transactional pricing governance and discount corridor enforcement. Eastern Time (GMT-04:00)
Live Virtual Cohort		 Enroll Team

Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

Breana Roides

Senior Manager, WW Marketing Education, Global Education Solutions
Johnson & Johnson

Academy Registration & Inquiries

Enroll a Team or Request an In-House Program

Reserve participant seats for an upcoming open cohort or discuss a dedicated in-house program customized for your corporate business unit.